The fact that the Internet stores a lot of information, there is a need for search engines to filter out irrelevant articles or information in order to give the users ease in searching for what they need. Keywords play a role in search engine optimization. These are the words that are likely to be searched for in the Internet. The other factors that affect the visibility of a web page on the search results are its title, content, links, URL, video and images.
First off, we need to know what kind of content appeals to the audience, which may eventually become the customers.
We should make our web content relevant, useful, informative, and unique. Granted that we already have an engaging content, it is still not enough. We need to use keywords but not stuff the content with them. Keyword stuffing in a website is not a good idea a search engine will just ban the site or give it a poor ranking.
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It is not just the words in the content that matter, but also the links in it. Links are a powerful tool in making the website credible. If we are to put them in our content, they should lead to external sites that offer useful tips or information, websites that long have a good reputation. If the links within the content are deceiving or lead to irrelevant sites, the website may be viewed as a bogus, not serving the public of what they need. If we are to visit sites like that, we will not visit it again.
The title of the web page that appears on the search results should contain the keyword, which should be the first word in the title. If there are other keywords, we can separate them with a pipe, not with a comma or any other punctuation marks. We need to combine like items and put an ampersand sign that links the terms, making the title tag concise, clear, be free of keyword stuffing.
For a web page to not become spammy, we should assign a title tag to it different from the other pages. SEO services, such as chronistsempelis, can offer more tips on how to create a unique and effective title tag. One thing is clear: the title tag will depend on what we want to promote, whether it is the business or a name.
An important element that website owners overlook is the meta description. A poorly written one is that with inaccurate descriptions about the web page. The result is that we get confused as to what the page is about, and that we have found a wrong link to the page. The meta description should be updated.
If we fail to create one for our web page, the search engine will create it for us, but that meta description might be inappropriate for our page. We can choose to visit an SEO service, such as chronistsempelis, to find out how we can create a nice meta description, a short description that is found below the title tag.
The videos and images that we embed on the web page can also affect its visibility on the search results. One rule is that they have to be relevant to the page. Also, the HTML coding must be carefully examined. Some of us are not that tech-savvy that we do not know if our web page has extraneous codes that need to be removed. With this, an SEO service like chronistsempelis can give us tips on how to leave only HTML tags that are relevant to our page.
There are other elements that increase the traffic to a web page. These include the ease of using the website, accessibility, and its fast page loads. In addition to analytics, SEO experts can help the website become visible or rank high in search results, and help increase traffic to the website.
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